MARY BAE
Global Business & Overseas Sales
Export Markets
1β20
Countries opened directly
Overseas Margin
0%β40%
Over a five-year tenure
Government Award
Minister's
Commendation
Commendation
Ministry of SMEs & Startups
International
3 countries
11 years
11 years
New York Β· Auckland Β· Seoul
Professional Summary
I have not simply worked abroad β I have built the markets.
Over five years at KOKACHARM I expanded export coverage from a single country to twenty and grew the overseas operating margin from 0% to 40%. That work earned a Minister's Commendation from Korea's Ministry of SMEs and Startups.
Eleven years across New York, Auckland and Seoul span corporate operations at a global fashion company, teaching in a multicultural primary school, and full-cycle export sales β market research, buyer sourcing, trade shows, export operations and team leadership.
My strength is not language alone. It is meeting people, understanding what they need, earning trust, finding the market others have not seen β and turning that into revenue.
Professional Experience
Overseas Sales Manager β Team Lead
KOKACHARM
2018 β 2023South Korea
KEY ACHIEVEMENTS
- Expanded export markets from 1 to 20 countries
- Grew overseas operating margin from 0% to 40%
- Awarded the Minister's Commendation, Ministry of SMEs and Startups
RESPONSIBILITIES
- Team leadership β ran the overseas sales team: goal setting, workload coordination and performance management
- Market entry β researched international markets, opened new countries, sourced overseas buyers and distributors
- Trade shows β planned and exhibited at international trade shows, converting on-site buyer meetings into new accounts
- Export operations β owned end-to-end export sales operations and existing distributor relationships
- Strategy β built and executed overseas sales strategy and new business development; conducted all client and partner communication in English
Primary School Teacher
Newmarket School
2017 β 2018Auckland, New Zealand
- Taught and mentored primary students from a wide range of cultural backgrounds
- Adapted communication to each student's cultural background and learning style
- Delivered English-medium instruction, building student confidence and cross-cultural communication skills
Business Support & Operations
NINE WEST
2012 β 2017New York, USA Β· Auckland, NZ
- New York, USA (2012 β 2014) β business support and operations at the global headquarters of an international fashion company
- Auckland, New Zealand (2014 β 2017) β operations support and cross-departmental coordination with local teams
- Collaborated in English with colleagues of many nationalities across two markets; absorbed global corporate process and culture
Education
Master of Business Marketing β University of New South Wales, Australia
2012
TESOL Certificate β Greenwich College, Australia
2012
BA, Political Science & Diplomacy β Sogang University, South Korea
2010
Core Skills
Overseas Sales & Business Development
Market entry Β· Buyer sourcing Β· Export growth Β· Account management Β· Sales strategy
Global Communication
English business communication Β· Multicultural collaboration Β· Client and partner relationships
International Trade Shows
Exhibition planning Β· On-site buyer meetings Β· Partner sourcing Β· Post-show follow-up
Education & Training
Multicultural teaching Β· English instruction Β· Presenting and coaching
Team Leadership
Team operations Β· Workload coordination Β· Goal management Β· Team culture
Cross-Cultural Management
Hands-on experience across the United States, New Zealand and South Korea
Korean β Native
English β Fluent, business proficiency
Awards
Minister's Commendation β Ministry of SMEs and Startups, South Korea
For overseas market development and export growth as Overseas Sales Manager at KOKACHARM